Case studies
NAZAR Co-Founders Marciel and Nate came to me six months after starting their company.
With a combined 30 years in the event production industry, they had set out to create their own agency. They would not be the first to launch a luxury events company, but they would be the first committed to putting people over profit.
THE STORY OF NAZAR
Their little experiment had become lightening in a bottle, and by the time we started working together they had more clients than their freelance team could handle, and were heading toward burnout.
how we defined the culture and created business structure that led to growth
PHOTO COURTESY OF NAZAR AGENCY
We hit the ground running and focused first on their leadership development. We coached on communication, relational expectations, people management, and company structure.
They had to reimagine their working relationships and do the deep work to go from contributors and experts in their field to owners and leaders.
Next, we focused on designing standard operating procedures and a marketing approach - defining how they do what they do, and articulating what differentiates them from others in the market.
Within four months of our engagement, they had the key components for scale:
Short and Long Term Vision (1-3-10 Years)
defined values in action
A Proven Process for Doing Business
Systems and Processes for each Department
Job Descriptions and work-plans
a hiring and onboarding process
Within six months they made four very strategic hires, placed their people and themselves in the right seats doing excellent work, and began rolling out their sales and marketing strategy.
PHOTO COURTESY OF NAZAR AGENCY
Their experiment had become a multi-million dollar business.
Marcie and Nate's personal commitments to people over profit, owning their individual internal transformations, and living out their values has led to business referrals, the best-in-class staff working on their projects, and international expansion within their reach.
They have also learned how to get out of the way of their team and move into the high level operation of the company so they can focus on culture and scale.
There is nothing more rewarding than working with genuine people who want to do values-driven work in the world and create a safe and inspiring business culture. I can’t wait to see what’s next for the NAZAR team.
When Kylee first started talking to me about coaching, she was burnt out and days away from selling her company.
I remember our first call like it was yesterday: Kylee’s gut was telling her not to sell, but her brain was trying to rationalize away what she felt was true. Something inside her felt this deal was not the right choice, but she was having a hard time backing out of what seemed to be an incredible offer.
Over the next few days I coached Kylee through the hard work of examining whether this deal was truly best for her. I put her in touch with a respected attorney to give her additional perspective and support. This new perspective and our coaching, revealed the writing on the wall: the offer was much too low for what the company was worth, and it was clear she was not in a “good faith” negotiation.
Trusting your intuition in times of ambiguity & change
How we executed on a whole new business model in 12 months
Kylee did the hardest thing anyone in her position has to do - she walked away from the deal. She felt instant relief. This decision led to our year-long journey together.
We kicked off with an all-day intensive, digging deep to find the true vision for her life's work:
What did building this company mean to her?
What was her true dream for its impact?
Why was she feeling so drained and ready to walk away?
what systems and automation would help her scale without burning to the ground?
I applied my proven Burnout Recovery Tools in our coaching sessions which gave Kylee some relief from the urgency to make a big change.
Within 90 days, this new arm of the business was profitable. Within six months, Kylee’s original company was back on track: She was allowing herself space to ideate, hiring the right team members, and finding ways to increase profit and create stability.
In the coming months we would build a strategy to both turn her current company into something she loved, and add a new arm to the business that brought to life even more of her vision.
Kylee is now on a rocket ship of her own creation.
